Our values

SelYA, helping you make better choices when buying fish

We believe consumers should feel confident, not confused, when making a purchase, and that fish deserves to be understood and appreciated.

SelYA. The fish expert in your hand.

Download SelYA. It's freeAvailable on iOS and Android

SelYA, helping you make better choices when buying fish

Our goal

Behind every fish is a story of work, knowledge and care. There is the expertise of those who farm or catch it, those who select it, store it and sell it. We want to make this knowledge more accessible, so buyers can better understand what they choose, spend thoughtfully and recognize the value of those who do their work well. That is why we bring together expertise in fish and artificial intelligence. We start with a simple action: taking a photograph. SelYA helps you identify the species and offers an estimate of freshness based on the visible signs of the fish in the photo. We are committed to developing SelYA through dialogue with those who know the product and those who buy it.

Two fishermen haul their nets aboard at dawn in the harbor of a seaside village

Knowing more helps you choose better

Accessible knowledge
We want to make information about fish understandable even to those with little experience. Simple language and clear guidance help people make choices and ask the right questions.
Recognizing those who do their work well
Behind every product is people's work. Helping buyers understand that work means recognizing the expertise and dedication of fish farmers, fishermen and supply chain professionals.
More care, less waste
Knowing about fish also means treating it with respect after purchase. We encourage care with quantities, storage and preparation, to value the food, the money spent and the work needed to bring it to the table.
Trust through transparency
An informed choice starts with clear information. We are committed to explaining what SelYA can offer and what its limitations are. Assessment from a photo is indicative, does not certify food safety and does not replace an expert's judgment or assessment. Because AI can make mistakes.
Respect for people and resources
We care about the product's journey: where it comes from, how it was caught or farmed and how it is handled. We want to help you understand this information, when available, and take it into account in your choices, encouraging care for resources and the people who work in the supply chain.
Experience and innovation
SelYA brings together knowledge of the fisheries sector and technological expertise. We work to make artificial intelligence a practical aid that is easy to use in everyday life.
Expertise that grows together
We want to develop SelYA through dialogue with consumers, professionals, universities, research centers, public bodies and international organizations. Our goal is to improve the tool based on real needs and shared knowledge.

History

Three generations of experience at the service of SelYA

My name is Simone Maldotti, and I am the third generation of my family to work in the fisheries sector. My family's history in the sector began in 1957 with my grandmother, Carina Caucchioli, and continued in 1972 with my parents. Since 1991, my own professional career has brought together production, aquaculture and trade. I have worked with fish farmers, fishermen, distributors and professionals in Italy and across Europe, building knowledge and relationships throughout the supply chain over time. Daily hands-on work with the product and dialogue with people in the sector are the wealth of experience I bring to SelYA.

I believe this knowledge can be useful to people choosing fish. Buyers should be able to better understand what they purchase. Those who work with expertise should be able to have the value of their efforts recognized.

With Italia Foodtech and the development team, we are turning this idea into an accessible tool. Product expertise meets artificial intelligence, with the aim of offering clear, impartial support for making choices.

We want to continue developing SelYA through new collaborations. We are open to working with professionals, universities, research centers, public bodies and international organizations from anywhere in the world. Anyone wishing to contribute can contact me to offer expertise, content or proposals for experimental projects. Dialogue helps put the tool to the test, improve the information and develop increasingly useful answers.

The knowledge built over the years is the value we make available to everyone, and it continues to grow through everyone's collaboration. That is SelYA.

Simone Maldotti

Founder of SelYA